What is the direction of development of sanitary ware?
The production of sanitary ware is rarely directly met with end-users, so it is not always the case that brand marketing tools that are used vigorously in mass consumer products are not very important. With the change of the commodity environment, the living conditions of sanitary ware companies began to gradually “approach” the mass consumer products, such as technology, product homogenization, price transparency, and sales publicity, and the competition between sanitary ware companies has also been relatively simple from the past. The quality, technology, and after-sales service have been upgraded to the stage of brand competition.
|The function of a product is a bunch of blunt technical words or a clumsy theory of metaphysics. If sanitary ware companies directly describe specialized product features to consumers, few consumers will understand it. Therefore, mass consumer goods are extremely clever in visualizing the product's functions, making it more profound and simple, and simplifying the complexity so that consumers can understand at a glance. Perhaps the use of sanitary ware is made up of professionals. Can they understand the meaning of the terminology expressed? This is true, but I think not all professionals are technical experts, especially those who play a role in decision-making In the class, they are not all from technical and technical backgrounds. Professional commentary is estimated to make them feel “unpredictable” and difficult to understand.|
Nowadays, many companies request image spokespersons or design their own unique sanitary wares, in order to allow customers to understand the functional meaning of the company or products through simple communication means, so that customers can easily understand and make the brand image deeper into the customer's heart.